Home décor elements inspired from some of India’s best known places…

Goa, Jaipur, Punjab, Delhi and Agra what’s the common factor among all these cities? They are the Pride of our country in more ways than one.

Agra boasts of the Tajmahal-One of the Seven Wonders of the World. A monument that celebrates true love. The beauty and allure of Tajmahal is such that it draws from tourists from far off places. Sitting pretty on the banks of Yamuna the Tajmahal is what lends uniqueness to Agra.

Goa-I know the name makes you feel lazy and relaxed. That’s we do in Goa. While you are in Goa enjoy the white sands, lines of palm trees and sparkling water. The Goan architecture is influenced by the Portuguese styled bungalows, the arched windows, the colourful exteriors with white and blue tile work make Goa a traveler’s paradise.

Jaipur- The name spells grandeur. Considered a flamboyant city with palaces that take you off your feet, Jaipur is the pink city of India. There is colourful chaos all around and the history and splendor of Jaipur’s majestic past enthralls the tourist like no other.

Punjab-It’s the land of five rivers. The people of Punjab are known for their high levels of energy, for their bhangra and their never say die attitude. The Harmandir sahib in Amritsar or the Golden temple is a must visit and popular shrine for one and all. The peace that you experience once you are at the Gurudwara surrounded on all its side by water is worth an experience.

Delhi- Delhi is about its havelis, forts & monuments. It is about the ‘dilliwala’.Popularly called ‘Dil walon ki nagari’, it can be an overwhelming affair to visit India’s capital city.

Apart from all that we discussed about these various jewels of India, there is another factor that brings them together. The’ Indie Tadka ‘collection by mytangerinetree.com

You can now enjoy the spirit of each of these cities in the confines of your home. Each time you reminisce about your favourite city, feel them through the thoughtfully curated bed elements and coffee mugs from Indie tadka.

It’s an ideal gift for the festive season too! Anybody missing their hometown during this period, you can make their day…

For more info and to have a peak at their offerings, find the details below.

Also you can order the Indie Tadka collection from snapdeal. Find the snapdeal link on the topmost right hand corner of the blogpage.

Website - www.mytangerinetree.com

- Facebook -  https://www.facebook.com/mytangerinetree

- Twitter - https://twitter.com/MyTangerineTree

- Instagram - mytangerinetree

'INDIE TADKA’ BY TANGERINE

The décor in our homes keep evolving. And it is often inspired by the various elements that surround us in our day to day life. Similarly the places we travel, the stories that we hear on such journeys and the memories we associate with these places find a way into our décor too!

Let’s take a ride across such iconic cities in our country and observe their culture, their art scenario and what makes them so popular and such a preferred destination for travelers the world over!

‘Aamchi Mumbai’

The iconic city of Bombay as it was called earlier needs no introduction. It is the maximum city; the city that never sleeps and the Bindaas attitude of a Mumbaikar are some of the virtues associated with Mumbai…

Right from the very common man in the form of a taxiwallah  & the dabbawallahs of Mumbai to the grand Gateway of India ,you can capture it all in your home and bring Mumbai in the comforts and luxury of your own space.

Believing that 'Variety is the spice of life', Tangerine the designer brand for Home Decor Solutions, brings for the first time, an exclusive collection of 'Indie Tadka' dedicated to the different cities in India which bring this wonderful diversity and unity together.

God’s own Country-Kerala

Another beautiful city down south which is unbeatable for its scenic beauty, the cool backwaters, the boat race and the amazing kathakali dancers come alive right in front of you in the form of bed spreads and cushion covers. You will fall in love with the colours on offer.

Kerala has a charm like no other. Life is slow unlike the fast paced Mumbai life but it is here that you can enjoy nature‘s beauty in abundance. Take a tour in one of the houseboats and enjoy the landscape the city has on offer.

Tourist’s from all over the world visit Kerala and try to unravel its mystery. Tangerine has captured its true essence beautifully in its latest collection.

The cultural Capital of India- Kolkata

Calcutta as it was formerly known is the city which celebrates Durga Pooja in its full fervor. It is also the city of joy& with the level of enthusiasm running high, the city can be really infectious. The literary and the artistic heritage are immensely felt in each calcuttian household. Rabindra Sangeet, Kalighat paintings and Roshogulla are like synonyms for Kolkata.

Celebrate the essence of Kolkata through the Howrah Bridge and the omnipresent hand pulled Rickshaw.

Srinagar-heavenly abode

Need I say anything about the heaven on earth? Millions would want to spend an idle lazy afternoon in the lap of nature in Srinagar, amidst the snow and the tall chinar trees. Not to forget the house boats and the Kashmiri hospitality. Come witness them through the mytangerinetree collection.

Rangeelo Gujrat

The nine days of Navratri, Dandiya nights and the Garba fever tells us about the real Gujrat. The land of the ‘Mahatma’is not only inspirational for many, but is truly a riot of colours. Well depicted through the kidney cushion covers. Have a taste of Gujrat though these themed covers.

I know you are eager to see more. 13 such beautiful cities are covered by Tangerine in their Indie tadka collection. Each is one better than the next!  This festive season bring a slice of your favourite city home!

To get a good idea visit their Facebook page or view the link here

EthniChic By Roshni Puthukudi

This post is about the creative pursuits of  Roshni Puthukudy who hails from Kerala and is now settled in Bangalore. 

The brand & its creator

 She is a civil Engineer with M.tech in construction Management and a PGDBM in Financial Management. With such an impressive educational background,she ought to be in  a highly paid multinational company.Yes, that's what she did for  a living...worked with leading construction firms in Mumbai and Bangalore. But then comes a twist in the story. Aaannndd the start- up bug bit her.
 Roshni was also passionate about art all this while and thanks to an exposure of various art forms of India due to a defence background, EthniChic came into being!

EthniChic is an amalgamation of ethnic art and being chic, hence the name.

EthniChic is an initiative that brings Indian ethnicity to your homes, in the form of home décor, accessories and apparels that are hand painted or decoupaged. It ranges from Jewel boxes, trays, Votive stands, Khullads, Hand mirrors, Lamp shades and Palm leaf fans to Bangles, Neck pieces, Ear rings and much more. There is complete division of hand painted apparels which comprises Sarees, Skirts, Jumpsuits, Kurtas, Waist coats, Dresses etc. Each piece of art is crafted with utmost care and passion.Her target audience are women who are fashionable and at the same time want to be connected to their roots.

Decoupaged wooden boxes with traditional Indian designs

Ethnichic operates primarily  through social media.To touch base with her customers and to understand their needs Roshni also attends some of the leading flea markets.For those who know about Karnatka ChitraKala Parishad, her stall is a regular one there.

Today EthniChic products are listed in more than 6 online market places and also in various shops in Kerala, Karnataka and AP, and a few abroad.

Madhubani, Kerala murals & kalamkari...different art forms under one roof!

EthniChic believes that there cannot be one design that satisfies all.Hence Roshni does a lot of customized orders,  whether it be a jewelry or painting, customers would either share a specific theme or a specific picture, & from there  would come up with something that appeals to the customers.

Now how cool is that!...Palm leaf Fans

A Dashavataram in Madhubani style( Bihar)-Ten Incarnations of Lord Vishnu that Roshni has customised for a client.Acrylic on Canvas - 48 in x 26 in

Roshni is eager to develop EthniChic as a brand and is working on collaborating with various lifestyle boutiques across India.She has a tie-up with a store in Trivandrum(Kerala).Also planning to have pop up shows and is working on developing  a website!

 One more of her amazing tray designs...

EthniChic is your answer to all your art & decor needs at home. Also, all you gorgeous ladies out there, want to go traditional this festive season? EthniChic is where you should head to.

Details about EthniChic

FB page: www.facebook.com/ethniichic

Twitter: @ethnichic

Instagram: @ethniichic

Pinterest: ethnichic

Email/Phone number for Business enquiries

ethnichic2014@gmail.com
(m)9900328882

'Bommai golu' & Navraatri celebration!

                                   
                                       A  very happy Navraatri & Dusshera to all readers of sajavat.


In south India, many house holds have a display of dolls collected over the years.This is also the time when Goddess Durga (One who denotes power or shakti) , Maa Lakshmi( the giver of wealth) and Goddess Saraswati ( Goddess of Knowledge & learning) are worshiped. Cheers to women power! Isn't it?
 We have different ways of celebrating the same festival all over India.This is the time to realize the presence of women in our lives and respect them, if not worship.

                                                   (Bommai golu from archives of sajavat)


Enjoy the festival dear readers and tell me how you celebrated the festival! Looking forward to hear from you.
 Stay tuned for an upcoming  artist feature.She is just like you and me but her work speaks for herself. Roshni Puthukudy is on the path to become a successful entrepreneur.Watch out this space for more.

Painted Prayers

You know what PAINTED PRAYERS are? They are traditional Kolams or Rangolis.

According to wikipedia,"Kolam  is a form of drawing that is drawn by using rice flour/chalk/chalk powder/white rock powder often using naturally/synthetically colored powders in various parts of India, Indonesia, Malaysia, Thailand and a few other Asian countries. A Kolam is a geometrical line drawing composed of curved loops, drawn around a grid pattern of dots. In South India, it is widely practised by female Hindu family members in front of their houses. Kolams are regionally known by different names in India, Raangolee in Maharashtra, Aripan in Mithila , Hase and Raongoli in Kannada in Karnataka, Muggulu in Andhra Pradhesh,Golam in Kerala etc., More complex Kolams are drawn and colors are often added during holiday occasions and special events.

Kolams are thought to bring prosperity to homes." In earlier days,these rangolis were made of coarse rice powder not with the only intention of decorating but also to invite ants, small birds and other creatures to feed on them.It signifies a world of harmonious co-living.

A little variation from the traditional South Indian style are these rangolis but nevertheless amazing.

This festive season get inspired by these designs and try some in your own home.

Sharing some designs I found on Pinterest. Kudos to the artist. 

Simply superb isn't it? Floored by the floral motifs... The name' painted prayers' is apt. You are sure to invoke God's blessings too, thru these hand paintings.

Enjoy the festivals all of you and try implementing some of these beauties in your own home.

Travel Souvenir part II

Next in line to the Travel Souvenir series is Azulejos from Goa!

Azulejos are hand painted ceramic tiles that comes in bold colours especially  in blue color.I am sure you will fall in love with their pretty designs. Azulejos are actually of Portuguese origin but as Goa adopted these beauties over time, Goa has become popular for these tiled beauties- Azulejos.

Apart from the cosy & warm Goan architecture, these tiles represent the old world charm and spirit of true Goa.Classically, it is a square plaque of ceramic material, one side of which is decorated and glazed. They were primarily introduced as decoration over flat plastered surfaces, floors, walls and even ceilings.Blue and white combination of azulejos are the most preferred ones though you can have them in yellow,green and some other variants too!

There are many stores that custom make these tiles according to one's colour,size and design specification.

Mario Miranda's tiles found in Velha Goa Galleria

Ineresting Fact: The word Azulejos stems from the Arabic word 'Zellige' meaning little polished stone contrary to the popular belief  that it stemmed from the portuguese word Azule meaning 'blue'

Next time you are in Goa do not miss your chance to own a piece of Goa.

Some places where you can buy Azulejos are:

Azulejos De Goa | Zarina Towers, St. Inez, Panjim, Goa | +91 982 2976867 / 985 093 0253

De Goa Ceramics | Almeida Ville, off Braganza Pereira Road, behind Vishal Bldg., St. Inez, Panjim, Goa 403 001 | +91 832 2420812 / 832 2422149

Velha Goa Galleria | House No. 191 Rua de Ourem, Fontainhas, Panjim, Goa | +91 832 2426628

Barefoot | House No. 1/26, 31st January Road, Panjim, Goa | +91 997 0939277 / 832 2436815

Hope this helps. To read the previous Travel souvenir series go to Kavad art

Image courtesy: Pinterest

British Paints… Deewaron se dil tak.

Do you know the British Paints ‘Deewaron se Dil tak’ story?

BRITISH PAINTS is a SBU of Berger Paints India Limited, with headquarters in New Delhi. It operates in the Retail, Industrial & Projects verticals.

British Paints has in its portfolio a complete range of decorative & general industrial coatings which are distributed pan-India through a network of 48 branch offices and over 12,000 channel partners. These are serviced by dedicated manufacturing units located in Uttar Pradesh and Jammu & Kashmir. Their brands such as Glo, Expa Cool, Shingar, British, MasterBlaster, Acri-silk and many others are household names, with wide spread acceptance amongst all end users. Their product range includes interior and exterior emulsions, wood finishes, distemper, enamel paints and all products required to make a dream home. British Paints endeavors to serve its customers with top of the line coating solutions, backed by committed teams of professionals across all functions. It is one of the most preferred names in the paints industry and their experts provide guidelines and tips for beautiful home interiors through their website.

British Paints released an advertisement that is truly commendable. It’s a take on the modern girl’s choice of finding her life partner.

Watch the British Paints TVC here.

The ‘JAAN ki DAS’ TV Commercial has become very popular. The advertisement, to say the least keeps the audience hooked till the last. It shows young girls giving missed calls to an unknown person called ‘JAAN’( The mobile screen shows the name saved as JAAN ki das). The advertisement does not reveal the true identity of the jaan till the end. The ad shows the girls, lost in their own thoughts of ‘JAAN’and their dreams of making a stunning, warm home with their beloved JAAN ki das. Giving a glimpse of his persona, by showing only his hands, wearing a bracelet which is a symbolic representation of a very popular Bollywood hero. You are thereby left to assume that the beloved of all these girls will be dashing, impressive and Hero like. But contrary to that, when his true self his revealed, he is nowhere near our assumptions and expectation. But he has a ‘Home’ that is the real show stealer which has been painted using British Paints. So the ‘British paint home’ is the one for which the girls’ falls for!

British Paints- JAAN ki Das ad thus successfully establishes the fact that a classy home done up with British Paints is the choice and first preference of today’s generation girls for finding the suitable life partner! This Ad leaves you in no doubt that a well done home with great interior is the choice of millions.

Based on this TVC seeding as well as a contest around the hastag #MissedCalls, a twitter Influencer Outreach Program was executed on the 16^th September which became a great hit.

This campaign aimed at increasing the  views of the ad and with the help of twitter promote the brand. JAANkidas ad is brialliantly conceptualized and it encouraged many to tweet and participate in the contest. Tweeps were asked to describe about their feelings during a missed call. They were questioned about the various excuses one makes to give a missed call to their crush. And…there were amazing replies from tweeps.

The results were outstanding and it was trending in India for more than 6 hrs.

Thus through the advertisement and twitter campaign, British Paints clearly establishes itself as a paint company that makes the dreams of million girls come true in our country.